All About Huw
01.
Tight Lines founder Huw Waters is a seasoned marketing professional with over 20 years' experience in devising and delivering comprehensive B2B marketing, digital, and growth strategies and multi-channel plans and campaigns for global brands and marketing agencies.
Along the way, he's built high-performing teams from scratch, launched new brands, products, websites, tech stacks, and marketing channels, managed corporate communications, and written his fair share of copy - something which, as an ex-English teacher, he loves more than anything. He has also spent over a decade heading up B2B marketing activities for leading digital transformation, technology, and creative marketing agencies.
Huw has cut his cloth and walked the talk across all aspects of marketing at organisations including Panasonic, Motorola, British Airways, Whirlpool, Treasury Wine Estates, Capita, Lab, Codehouse, and Paragon.
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A fluent Japanese speaker and lover of languages, he's been a football coach for close to a decade, and is also a keen angler - hence the name, Tight Lines!​​
02.
With a proven track record of driving awareness, demand, revenue growth, and market expansion in B2B environments, I focus on achieving measurable business outcomes. I make decisions with your business objectives in mind and to guarantee results. For me, the numbers matter.
03.
I believe in the power of data. My approach is underpinned by thorough research and analysis, allowing us to work together to make informed decisions, and continually optimise your marketing efforts for better performance and ROI.
04.
I value collaboration. In person and virtually. Whether you choose to hire me as your fractional CMO, working regularly for you one day a week or more, or on a project basis, I will work closely with you, fostering a strong partnership to ensure that the marketing strategy, the marketing plan, and the marketing output fully aligns with your vision and business objectives.
05.
​"Tight lines!" Think of me as your seasoned guide in the vast ocean of B2B marketing. Just as anglers need to know the best spots, the right bait, and the perfect time to cast their lines, I dig deep into market trends, customer behaviour, and the most effective strategies to reel in your target audience.
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​"Tight lines" in my world isn't just an expression of good luck. It means success you can see and feel. It's about creating strong connections between your brand and your customers and clients, keeping them hooked and engaged. I'm not just casting lines and hoping for the best; I want to strategically position your brand to attract valuable new client and retain loyal customers.
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With my expertise and your vision, together we'll navigate the marketing waters to ensure your lines stay tight and the results come rolling in.
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Connect with Huw on LinkedIn or get in touch below!
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Hi, I'm Huw
Founder of Tight Lines
I work with B2B brands who need senior marketing expertise, without the cost or commitment of a full-time hire.
I bring calm, strategic leadership, help you build a marketing function that delivers, and can tap into a trusted network of creatives, strategists, and digital specialists when needed.
I love working closely with ambitious teams for the long haul - helping you grow, evolve, and get real results from your marketing.
