Marketing Team Design & Leadership

Build the right team - and get the leadership to guide them.

Marketing success rarely fails because of effort. It fails because marketing teams are stretched or built without structure, clarity, or experienced leadership.

I help established B2B businesses, scale-ups, and agencies design marketing teams that fit their growth stage, define clear roles and responsibilities, and provide senior leadership to guide them while capability is built in-house.

Whether you are hiring your first marketer, reshaping an existing team, or preparing for your next phase of growth, this service ensures your marketing function is designed to deliver commercial outcomes, not just activity.

What's included?

Organisation design tailored to your growth stage

Design a team structure that supports your strategy today, and scales with you tomorrow.

Role scoping and phased hiring plans

Define exactly who to hire, when to hire them, and what success looks like in each role.

Hands-on recruitment and onboarding support

Support with job briefs, interviews, selection, and early-stage onboarding.

Interim marketing leadership

Step-in leadership to create momentum, set standards, and guide teams through transition.

Mentoring and capability development

1:1 mentoring for marketers at all levels, plus skills development across core marketing disciplines.

Leadership coaching for marketing managers

Support new or emerging leaders as they step into broader responsibility.

Succession planning

Guidance on when and how to hire a permanent Marketing Director or CMO.

Change management support

Practical guidance during growth, restructuring, or capability shifts.

The Outcome

A marketing team that is:

Built around your commercial priorities

Clear on roles, accountability, and expectations

Led with confidence and direction

Ready to scale as your business grows

Whether you are starting from zero, rebuilding after change, or levelling up existing capability, I help you create a marketing function that delivers consistent, measurable impact.

Hi, I'm Huw

Fractional CMO

I work with B2B companies and agencies across Sussex and beyond who feel their marketing isn’t delivering what it should.

I provide senior marketing leadership on a flexible basis, helping you focus on what works, fix what doesn’t, and get more business from your marketing.

I don’t just set direction and step away. I stay involved - working with your team, your agencies, and your activity - to make sure things actually move and deliver.

How can I help you?