Marketing Planning

Ready to make your marketing dreams come true with a well-crafted B2B marketing plan? We're here to help you create a detailed marketing plan that’ll guide your efforts and get results.

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A marketing plan gives you a step-by-step guide on the specific actions your organisation will take to achieve your marketing goals. We’ll work together to develop a comprehensive plan that brings your strategy to life in an organised way. Everyone involved in marketing will be on the same page, know exactly what to do, and stay focused on the same goals.

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Benefits of a Marketing Plan

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Improved Focus

A solid marketing plan helps you zero in on specific objectives, target audiences, and channels. This makes it easier to prioritise tasks and allocate resources effectively.

 

Better Coordination

 

Align the efforts of all teams involved in marketing, like sales, product development, customer services, and creative. Ensure everyone’s working towards the same goals and moving in sync.

 

Clear Accountability

 

Assign responsibilities and deadlines to specific team members. It makes it easier to hold them accountable for their actions and measure their performance.

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Resource Allocation

 

Allocate resources such as time, budget, and personnel effectively and efficiently. Make sure you’re getting the most bang for your buck.

 

Measurable Results

 

Set specific metrics and benchmarks for success. Tools like Google Analytics make it easier to measure the effectiveness of your marketing efforts and tweak them as needed.

 

What's in a Marketing Plan?

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Based on and segmented by your target audiences and customer personas, a marketing plan is usually made up of various activities and tactics, with timelines and owners, covering 12 months or your financial year to help you achieve your objectives. A B2B marketing plan typically includes:

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• Product / Service Campaigns - the products or services you will launch or focus on pushing to prospective clients and when / what channels you will use to go to market

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• Market Research - Polls, Research reports, NPS requests

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• Sales Enablement / Content Marketing - Videos, E-books, Whitepapers, Case studies, Product demos, Pitch decks, Presentations

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• Account-Based Marketing (ABM) - customised content, events, and communication plans and campaigns for target accounts

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• Social Media Marketing - Posts and updates, Advertising campaigns, LinkedIn management

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• Email Marketing - Newsletters, Promotional emails, Automated nurture campaigns

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• Website, SEO, and PPC - Blog posts and articles, Targeted landing pages, Website updates or enhancements, Paid search campaigns

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• Content Creation - what content is required for what activity or channel and when, planning well in advance

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• Events - Webinars, Trade Shows, Conferences, Own prospect and client events

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• PR & Comms - Product or service launches, Press releases, Client win announcements, Award submission deadline dates

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• Metrics and Reporting - KPIs and OKRs to measure the success of the marketing plan, which you regularly evaluate and adjust the plan based on feedback and results

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What about a Marketing Budget?

 

We can work with you to determine the resources and money you need to bring your marketing plan to life. 

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We always take a zero-based budgeting (ZBB) approach. This means we look at your annual objectives, work out what activity you'll need to reach your target audience and deliver against those, what budget might be required to do things well, and what the ROI is likely to be. That way, you know you're never unknowingly overspending.

 

Ready to Create Your Marketing Plan?

 

Crafting a detailed B2B marketing plan is the key to bringing your marketing strategy to life with actionable, measurable steps. 

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Let’s chat and get your marketing plan rolling today!