Fractional CMO
A Fractional CMO or Marketing Director is a flexible, cost-effective solution for businesses seeking short-term, part-time marketing leadership. You get access to a senior B2B marketing expert with proven experience, without the hefty cost of a full-time, in-house hire.
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Your Fractional CMO will build and ensure your marketing strategy stays on track, and make sure that your marketing plan is activated properly and delivers results - all without the long-term commitment or cost of hiring a full-time exec.
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What can you expect from your Fractional CMO?
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In a nutshell, flexible marketing expertise and leadership. The role can be 1 day a week, 2 days a week, or several day a month – whatever makes commercial sense for your business.
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We will tackle all aspects of marketing, identifying opportunities and challenges across lead quality and volume, marketing technology stack, tracking and measurement, brand awareness and messaging, content marketing strategy, digital marketing, sales enablement, and communications.
The role can also be as wide or as narrow as you wish, but hiring us as a Fractional CMO would entail some or all of the following:
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Marketing Strategy Development
We'll refine your existing or create a new B2B marketing strategy from scratch. This includes pinpointing your target audiences, enhancing service and product offerings, fine-tuning brand proposition and messaging, and setting solid, achievable OKRs and KPIs. Everything you need for a rock-solid marketing foundation!
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Marketing Planning
We will provide support with a review of your current B2B marketing plan or creation of a new, actionable plan - a living, breathing schedule of activities, budgets, campaigns, tasks, and responsibilities, designed to meet your business and marketing objectives. Something that can be shared with all stakeholders at any time to show them just what Marketing us doing.
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Marketing Tools Review
We’ll deep-dive into your marketing technology stack to ensure you’ve got the right tools for the job. From website CMS, email systems and marketing automation to the ability to tag, track, and analyse data, right down to won revenue, we’ve got your back. We'll review what you have and make recommendations for improvement.
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Marketing Activity Delivery
From demand generation campaigns, event management, and the creation of sales enablement materials to email marketing, social media, and corporate communications, we’ll inspire your team, support delivery, and ensure deadlines and targets are met.
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Data Analysis & Decision-making
We’ll help you make sense of what all the numbers are saying from all your activities and get closer to effective lead and channel attribution. We'll ensure reporting against marketing OKRs and KPIs is done accurately and on time, allowing you to pivot marketing budgets and activity to the channels that are actually delivering you prospects, leads, and revenue.
Mentoring & Team Development
We’ll share our knowledge and expertise to manage and uplift your team, offering specific marketing mentoring, skills training, and team development as needed.
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Want to Learn More about Hiring a Fractional CMO?
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We'd be happy to discuss any specific requirements you might have for ongoing B2B marketing support.
Get in touch with us today to see how a Fractional CMO can transform your marketing and get you to the next level.