Board
Advisory

Driving commercial focus and sustainable growth for B2B and service-led organisations at board level.

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With 20+ years’ experience leading marketing and growth strategy across B2B, SaaS, professional services, B2C, and agency environments, I help organisations cut through noise, sharpen direction, and build marketing systems that support long-term commercial performance.

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As a Board Advisor, I work with CEOs, founders, and leadership teams who need clear thinking, an external perspective, and senior-level challenge around growth, positioning, customer strategy, and marketing governance.

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My approach blends strategic clarity, operational understanding, and practical commercial insight, giving organisations a trusted advisor who can pressure test decisions before they become costly mistakes.

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Where I Add Value at Board Level

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1. Growth Strategy & Positioning

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• Clarifying where growth will actually come from

• Evaluating new markets, propositions, and competitive positioning

• Helping leadership teams align behind a simple, effective strategy

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2. Marketing Governance & Accountability

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• Ensuring marketing investment aligns with business goals

• Strengthening reporting, KPIs, and strategic decision-making

• Creating clarity between marketing, sales, and operations

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3. Demand Generation & Pipeline Health

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• Reviewing pipeline quality, conversion points, and buyer journeys

• Identifying growth bottlenecks and missed commercial opportunities

• Advising on sustainable, long-term demand creation

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4. Brand & Customer Strategy

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• Ensuring the brand reflects what the business actually delivers

• Bringing the customer voice into leadership conversations

• Aligning the business around a modern, credible brand narrative

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5. Agency Governance & Supplier Performance

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• Reviewing agency relationships, value, and commercial alignment

• Helping leadership make better decisions around external partners

• Reducing wasted spend and improving marketing effectiveness

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Typical Board Advisory Engagements

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Quarterly Advisory

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• 1 board meeting per quarter

• Pre-read analysis + post-meeting advisory notes

• Ad-hoc support for CEO or CMO between sessions

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Monthly Advisory

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• Deeper involvement in marketing performance, brand decisions, and growth planning

• Ideal for businesses without a senior marketing leader

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Typical Board Advisory Support Includes:

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• Monthly or quarterly board-level advisory sessions

• One-to-one support for the CEO and/or Head of Marketing

• Performance reviews and strategic recommendations

• Marketing governance and spend oversight

• Guidance on team structure, capability, and accountability

• Objective assessment of agencies and partners

• Input on major strategic decisions (pricing, markets, positioning, brand)

• Emergency sounding-board support when needed

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Strategic Projects

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• Brand repositioning

• Go-to-market strategy

• Marketing performance review

• Demand generation assessment

• Agency review / pitch process

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Ideal Organisations I Support

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Businesses typically £2m-£50m revenue or scaling fast, including:

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• B2B and professional services firms

• Tech, SaaS, and digital-first organisations

• Marketing and creative agencies

• Manufacturing and industrial brands

• Owner-led and PE-backed businesses

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Senior-level clarity, challenge, and commercial support at the moments that matter.

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My Advisory Style

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Boards choose me because I am:

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• Direct, commercially grounded, and calm under pressure.

• No jargon. No politics. No 100-slide decks.

• Just clear thinking, honest challenge, and strategic direction backed by experience.

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I’m there to help leadership teams see things more clearly, make better decisions, and stay focused on what truly moves the business forward.

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Examples of My Impact

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• Repositioned and relaunched multi-brand B2B organisations, consolidating legacy propositions into a single, clearer market narrative that supported £30m+ in client revenue (Paragon DCX) and £4.8m in new client revenue (Capita Learning).

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• Built and executed go-to-market strategies that directly generated pipeline, including £6m+ new business pipeline (1:23 ROI) for a PE-backed digital consultancy and £10m+ new business for an international digital agency.

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• Acted as a strategic advisor to founders and CEOs during periods of change, including rebrands, international expansion, and new product launches, providing clarity on positioning, sequencing, and investment priorities.

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• Established marketing governance and operating frameworks for scale-ups and agencies, covering GTM planning, KPI definition, CRM usage, pipeline tracking, and reporting to improve decision-making at leadership level.

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• Improved sales and marketing alignment by introducing shared GTM plans, campaign prioritisation, and clearer handover processes, increasing marketing-attributed revenue contribution in multiple organisations.

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• Led brand and marketing transformation in PE-backed environments, balancing speed, accountability, and ROI while operating within board-level expectations for commercial performance.

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• Built and mentored marketing leadership teams across multiple regions, strengthening capability while reducing reliance on ad-hoc external support.

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• Advised on international market entry and expansion (UK, US, EMEA, APAC), shaping messaging, channel strategy, and campaigns to reduce execution risk and wasted spend.

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• Introduced modern martech and data discipline (Salesforce, Hubspot, Pardot, Apollo, analytics dashboards, AI tools), improving visibility of pipeline, campaign effectiveness, and ROI for leadership teams.

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• Supported early-stage and scale-up businesses in moving from founder-led marketing to repeatable growth, including building CRM workflows, outreach playbooks, and sales collateral that delivered early pipeline.

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• Provided independent, external challenge to leadership teams, helping boards and CEOs test assumptions around positioning, growth channels, and investment decisions before committing resource.

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What Results Can You Expect?

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• Clearer commercial direction

• More confident, faster decision-making

• Stronger alignment across leadership and marketing

• Improved ROI and more disciplined resource allocation

• Better accountability across teams and agencies

• Reduced waste and duplication

• More focus on long-term growth, not short-term noise

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This is about equipping your business to grow with clarity, not chaos.

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Fees

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Board advisory work is offered on a simple, transparent retainer, offering senior input without operational delivery - for organisations that want strategic challenge without day-to-day involvement.

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Quarterly Advisory - from £1,500 per month

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• Perfect for steady leadership support and strategic check-ins.

• Quarterly board or leadership session (2-3 hours).

• Pre-read and preparation.

• Post-meeting actions & recommendations.

• Ad-hoc access for strategic questions between session.​

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Monthly Advisory - from £2,500 per month

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• For businesses undergoing change, growth, restructuring, or scaling rapidly.

• Monthly advisory session.

• Ongoing access for decision support.

• Monthly strategic input on growth, positioning, marketing leadership.

• Informal review of key initiatives as they evolve.

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Both options include access to me outside formal sessions for urgent strategic questions.

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For businesses combining board advisory with Fractional CMO leadership, custom packages are available.

 

Let’s Talk

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For a confidential conversation, email me - huw@tight-lines.co.uk

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Based in Sussex. Working nationally.​