Board
Advisory

Driving clarity, commercial focus, and sustainable growth for B2B and service-led organisations.

​

With 20+ years’ experience leading marketing and growth strategy across B2B, SaaS, professional services, B2C, and agency environments, I help organisations cut through noise, sharpen direction, and build marketing systems that support long-term commercial performance.

​

As a Board Advisor, I work with CEOs, Founders, and leadership teams who need clear thinking, an external perspective, and senior-level challenge around growth, positioning, customer strategy, and marketing governance.

​

My approach blends strategic clarity, operational understanding, and practical commercial insight, giving organisations a trusted advisor who can pressure test decisions before they become costly mistakes.

​

Where I Add Value at Board Level

​

1. Growth Strategy & Positioning

​

• Clarifying where growth will actually come from

• Evaluating new markets, propositions, and competitive positioning

• Helping leadership teams align behind a simple, effective strategy

​

2. Marketing Governance & Accountability

​

• Ensuring marketing investment aligns with business goals

• Strengthening reporting, KPIs, and strategic decision-making

• Creating clarity between marketing, sales, and operations

​

3. Demand Generation & Pipeline Health

​

• Reviewing pipeline quality, conversion points, and buyer journeys

• Identifying growth bottlenecks and missed commercial opportunities

• Advising on sustainable, long-term demand creation

​

4. Brand & Customer Strategy

​

• Ensuring the brand reflects what the business actually delivers

• Bringing the customer voice into leadership conversations

• Aligning the business around a modern, credible brand narrative

​

5. Agency Governance & Supplier Performance

​

• Reviewing agency relationships, value, and commercial alignment

• Helping leadership make better decisions around external partners

• Reducing wasted spend and improving marketing effectiveness

​

Typical Board Advisory Engagements

​

Quarterly Advisory

​

• 1 board meeting per quarter

• Pre-read analysis + post-meeting advisory notes

• Ad-hoc support for CEO or CMO between sessions

​

Monthly Advisory

​

• Deeper involvement in marketing performance, brand decisions, and growth planning

• Ideal for businesses without a senior marketing leader

​

Typical Board Advisory Support Includes:

​

• Monthly or quarterly board-level advisory sessions

• One-to-one support for the CEO and/or Head of Marketing

• Performance reviews and strategic recommendations

• Marketing governance and spend oversight

• Guidance on team structure, capability, and accountability

• Objective assessment of agencies and partners

• Input on major strategic decisions (pricing, markets, positioning, brand)

• Emergency sounding-board support when needed

​

Strategic Projects

​

• Brand repositioning

• Go-to-market strategy

• Marketing performance review

• Demand generation assessment

• Agency review / pitch process

​

Ideal Organisations I Support

​

Businesses typically £2m-£50m revenue or scaling fast, including:

​

• B2B and professional services firms

• Tech, SaaS, and digital-first organisations

• Marketing and creative agencies

• Manufacturing and industrial brands

• Owner-led and PE-backed businesses

​

Senior-level clarity, challenge, and commercial support at the moments that matter.

.​

My Advisory Style

​

Boards choose me because I am:

​

• Direct, commercially grounded, and calm under pressure.

• No jargon. No politics. No 100-slide decks.

• Just clear thinking, honest challenge, and strategic direction backed by experience.

​

I’m there to help leadership teams see things more clearly, make better decisions, and stay focused on what truly moves the business forward.

​

Examples of My Impact

​

• Repositioned and relaunched multi-brand B2B organisations, consolidating legacy propositions into a single, clearer market narrative that supported £30m+ in client revenue (Paragon DCX) and £4.8m in new client revenue (Capita Learning).

​​

• Built and executed go-to-market strategies that directly generated pipeline, including £6m+ new business pipeline (1:23 ROI) for a PE-backed digital consultancy and £10m+ new business for an international digital agency.

​​

• Acted as a strategic advisor to founders and CEOs during periods of change, including rebrands, international expansion, and new product launches, providing clarity on positioning, sequencing, and investment priorities.

​​

• Established marketing governance and operating frameworks for scale-ups and agencies, covering GTM planning, KPI definition, CRM usage, pipeline tracking, and reporting to improve decision-making at leadership level.

​​

• Improved sales and marketing alignment by introducing shared GTM plans, campaign prioritisation, and clearer handover processes, increasing marketing-attributed revenue contribution in multiple organisations.

​​

• Led brand and marketing transformation in PE-backed environments, balancing speed, accountability, and ROI while operating within board-level expectations for commercial performance.

​​

• Built and mentored marketing leadership teams across multiple regions, strengthening capability while reducing reliance on ad-hoc external support.

​​

• Advised on international market entry and expansion (UK, US, Germany, EMEA, APAC), shaping messaging, channel strategy, and campaigns to reduce execution risk and wasted spend.

​​

• Introduced modern martech and data discipline (Salesforce, Hubspot, Pardot, Apollo, analytics dashboards, AI tools), improving visibility of pipeline, campaign effectiveness, and ROI for leadership teams.

​​

• Supported early-stage and scale-up businesses in moving from founder-led marketing to repeatable growth, including building CRM workflows, outreach playbooks, and sales collateral that delivered early pipeline.

​​

• Provided independent, external challenge to leadership teams, helping boards and CEOs test assumptions around positioning, growth channels, and investment decisions before committing resource.

​

What Results Can You Expect?

​

• Clearer commercial direction

• More confident, faster decision-making

• Stronger alignment across leadership and marketing

• Improved ROI and more disciplined resource allocation

• Better accountability across teams and agencies

• Reduced waste and duplication

• More focus on long-term growth, not short-term noise

​

This is about equipping your business to grow with clarity, not chaos.

​

Fees

​

Board advisory work is offered on a simple, transparent retainer, offering senior input without operational delivery - for organisations that want strategic challenge without day-to-day involvement.

​

Quarterly Advisory - from £1,500 per month

​

• Perfect for steady leadership support and strategic check-ins - light-touch, senior oversight.

• Quarterly board or leadership session (2-3 hours).

• Pre-read and preparation.

• Post-meeting actions & recommendations.

• Ad-hoc access for strategic questions between session.​

​​

Monthly Advisory - from £2,500 per month

​

• For businesses undergoing change, growth, restructuring, or scaling rapidly.- active advisor.

• From £2,500 per month.

• Monthly advisory session

• Ongoing access for decision support.

• Strategic input on growth, positioning, marketing leadership.

• Informal review of key initiatives as they evolve.

​

Both options include access to me outside formal sessions for urgent strategic questions.

​

For businesses combining board advisory with Fractional CMO leadership, custom packages are available.

 

Let’s Talk

​

For a confidential conversation, email me - huw@tight-lines.co.uk

​

Based in Sussex. Working nationally.​