Sussex B2B Marketing Consultant
Helping Sussex B2B Businesses Build Smarter, More Effective Marketing
Looking for an experienced B2B marketing consultant in Sussex who can help your business cut through the noise and grow with confidence? You’re in the right place.
Huw Waters is a B2B Marketing Consultant and Fractional CMO for B2B companies and agencies, based in Sussex and working across the UK and Japan through Tight Lines.
Never heard of a Fractional CMO? Check out our Fractional CMO FAQ to learn more!
With over 20 years’ experience, I help ambitious B2B companies and marketing agencies sharpen their strategy, focus their resources, and turn good intentions into measurable results
Why Work With a B2B Marketing Consultant in Sussex?
According to the Chartered Institute of Marketing, 40% of UK SMEs say they lack strategic marketing direction - and that’s often where a B2B marketing consultant adds the most value.
Many Sussex businesses face the same challenges:
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Marketing feels busy but isn’t delivering enough impact
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Budgets are stretched but not optimised
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Teams are great at delivery but lack strategic direction
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Agencies aren’t fully aligned with commercial goals
That’s where an independent marketing consultant like a Fractional CMO can make a difference.
I plug in quickly, assess what’s working (and what’s not), and provide practical, senior-level support, without the overhead of a full-time hire.
Whether you’re a growing SME in Brighton, a professional services firm in Chichester, or a marketing agency in Worthing, I help you find focus and build momentum.
B2B Marketing Consultant Services I Offer
As a B2B marketing consultant in Sussex, I offer flexible, results-driven support tailored to your business stage and goals:
Fractional CMO Services
Flexible marketing expertise and leadership to suit you. The Fractional CMO role can be 1 day a week, 2 days a week, a few days a month, or several days a month, It can short-term or long-term – whatever makes commercial sense for your business. It covers:
Specifically looking for a Horsham-based Fractional CMO? You've come to the right place.
Board Advisory
After 20+ years working inside growing businesses and agencies, I now support leadership teams from the outside, helping them step back, think clearly, and make better decisions about growth.
In my Board Advisory work, I partner with CEOs and founders who want more than reassurance. I provide structured challenge on strategy, positioning, customer focus, and marketing governance, before decisions turn into sunk cost or stalled momentum.
My value lies in joining the dots between ambition and execution, bringing commercial realism, strategic discipline, and experienced judgement to the table.
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Strategic Marketing Accelerators
My Strategic Marketing Accelerators are focused engagements designed to bring clarity, traction, and confidence, without long-term commitment.
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Fresh Start - Strategic reset & marketing audit
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Smart Spend - Budget and ROI optimisation
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Traction Plan - 6-12 month growth roadmap
Not every business needs a full-time senior marketer - but most can benefit from one at the right moment. These quick-win strategic marketing accelerators are designed to give you clarity, direction, and momentum.
Who I Work With
Whether you need a one-off reset or ongoing fractional support, I can tailor a solution that fits your stage and ambition.
I partner with a wide range of businesses across West Sussex, East Sussex, and across the UK, including:
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Professional and business services firms
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Technology and SaaS providers
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Marketing agencies and consultancies
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Manufacturing companies
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Retail and ecommerce businesses
From Brighton to Chichester, Crawley to Worthing, I support local businesses as well as national and international brands headquartered here in Sussex.
Why Choose Tight Lines?
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20+ years’ marketing experience across B2B and B2C
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Flexible support - from one-off projects to fractional roles
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Hands-on, practical advice
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Local knowledge of the Sussex business landscape
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Proven Strategic Marketing Accelerators like my Fresh Start, Smart Spend, and Traction Plan
Frequently Asked Questions
Need to know more about what a Fractional CMO is and does? Check out my frequently asked questions about working with a Fractional CMO in Sussex.
Or check out my guide to whether Fractional, Interim or Full-Time Marketing Leadership is right for you.
Let’s Talk
If you’re looking for a B2B marketing consultant in Sussex who doesn't just provide advice, but also delivers the work - someone who can help you simplify, focus, and scale your marketing - let’s have a chat.
Whether you need a fresh perspective, strategic clarity, or senior marketing leadership without the full-time cost, I can help you find the right path forward.
Related Reading
Hi, I'm Huw
Sussex B2B Marketing Consultant
I work with B2B companies and agencies across Sussex and beyond who feel their marketing isn’t delivering what it should.
I provide senior marketing leadership on a flexible basis, helping you focus on what works, fix what doesn’t, and get more business from your marketing.
I don’t just set direction and step away. I stay involved - working with your team, your agencies, and your activity - to make sure things actually move and deliver.
How can I help you?
