Sussex Marketing Consultant

Helping Sussex Businesses Build Smarter, More Effective Marketing

Looking for an experienced marketing consultant in Sussex who can help your business cut through the noise and grow with confidence? You’re in the right place.

I’m Huw Waters, founder of Tight Lines, a freelance Marketing Director and Fractional CMO based in West Sussex.

With over 20 years’ experience, I help ambitious B2B brands and agencies sharpen their strategy, focus their resources, and turn good intentions into measurable results

Why Work With a Marketing Consultant in Sussex?

According to the Chartered Institute of Marketing, 40% of UK SMEs say they lack strategic marketing direction - and that’s often where a marketing consultant adds the most value.

Many Sussex businesses face the same challenges:

Marketing feels busy but isn’t delivering enough impact
Budgets are stretched but not optimised
Teams are great at delivery but lack strategic direction
Agencies aren’t fully aligned with commercial goals

That’s where an independent marketing consultant can make a difference.

I plug in quickly, assess what’s working (and what’s not), and provide practical, senior-level support, without the overhead of a full-time hire.

Whether you’re a growing SME in Brighton, a professional services firm in Chichester, or an agency in Worthing, I help you find focus and build momentum.

Services I Offer Across Sussex

As a Sussex marketing consultant, I offer flexible, results-driven support tailored to your business stage and goals:

Fractional CMO Services

Flexible marketing expertise and leadership to suit you. The Fractional CMO role can be 1 day a week, 2 days a week, a few days a month, or several days a month, It can short-term or long-term – whatever makes commercial sense for your business. It covers:

Marketing Strategy & Planning
Marketing Team Design & Leadership
Agency Selection & Oversight
Brand & Positioning Review
Execution & Ongoing Delivery Support

Board Advisory

After 20+ years working inside growing businesses and agencies, I now support leadership teams from the outside, helping them step back, think clearly, and make better decisions about growth.

In my Board Advisory work, I partner with CEOs and founders who want more than reassurance. I provide structured challenge on strategy, positioning, customer focus, and marketing governance, before decisions turn into sunk cost or stalled momentum.

My value lies in joining the dots between ambition and execution, bringing commercial realism, strategic discipline, and experienced judgement to the table.

Strategic Marketing Accelerators

My Strategic Marketing Accelerators are focused engagements designed to bring clarity, traction, and confidence, without long-term commitment.

Fresh Start - Strategic reset & marketing audit
Smart Spend - Budget and ROI optimisation
Traction Plan - 6-12 month growth roadmap

Not every business needs a full-time senior marketer - but most can benefit from one at the right moment. These quick-win strategic marketing accelerators are designed to give you clarity, direction, and momentum.

Who I Work With

Whether you need a one-off reset or ongoing fractional support, I can tailor a solution that fits your stage and ambition.

I partner with a wide range of businesses across West Sussex, East Sussex, London, and beyond, including:

Professional and business services firms
Technology and SaaS providers
Marketing agencies and consultancies
Manufacturing companies
Retail and ecommerce businesses

From Brighton to Chichester, Crawley to Worthing, I support local businesses as well as national and international brands headquartered here in Sussex.

Why Choose Tight Lines?

20+ years’ marketing experience across B2B and B2C
Flexible support - from one-off projects to fractional roles
Hands-on, practical advice
Local knowledge of the Sussex business landscape
Proven Strategic Marketing Accelerators like my Fresh Start, Smart Spend, and Traction Plan

Frequently Asked Questions

Need to know more about what a Fractional CMO is and does? Check out my frequently asked questions about working with a Fractional CMO in Sussex.

Let’s Talk

If you’re looking for a marketing consultant in Sussex who can help you simplify, focus, and scale your marketing, let’s have a chat.

Whether you need a fresh perspective, strategic clarity, or senior marketing leadership without the full-time cost, I can help you find the right path forward.

Hi, I'm Huw

Founder of Tight Lines

I work with B2B brands across business and professional services, and marketing agencies, who need senior marketing expertise, without the cost or commitment of a full-time hire.

I bring calm, strategic leadership, and will help you build a marketing function that delivers.

I love working closely with ambitious teams for the long haul - helping you grow, evolve, and get real results from your marketing.

How can I help you?