Agency Selection & Oversight

Choose the right partner - with a process that removes the guesswork.

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Agency partnerships can be transformative - or a major time and cost sink.

 

I lead the entire agency briefing and selection process to ensure you find a partner that understands your goals and can execute to the highest standard.

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What's included?

 

• Development of a clear, strategic brief aligned with business goals

• Identification and shortlisting of qualified, relevant agencies

• Verification of agency experience and clients

• Review of portfolio and case studies

• Management of the RFI, RFP, pitch and interview process

• Evaluation and scoring frameworks for objective comparisons

• Final selection guidance and onboarding support

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I once led a huge digital and BTL agency review across the Middle East and Asia-Pacific region for British Airways - moving from 36 agencies to 1 - managing the whole RFI and RFP process, requirement gathering, relationship building with senior regional staff, negotiation on media buying terms and revenue models, as well as quarterly reviews.

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Avoid the noise. Let me help you find a partner that gets it - and gets it done.