Agency Selection & Oversight

Choose the right agency partner  with a process that removes risk, guesswork, and wasted spend.

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Agency partnerships can accelerate growth, or quietly drain time, budget, and leadership attention.

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Many businesses select agencies based on reputation, referrals, or pitch theatre. Few run a structured, commercially grounded selection process. The result is often misalignment: unclear briefs, mismatched expectations, and performance that never quite lands.

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Navigating the agency selection process is hard if you've never done it before.

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I lead the end-to-end agency selection process to ensure you appoint partners who understand your goals, fit your culture, and can deliver measurable results.

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What's included?

 

• A clear, strategic brief aligned to commercial objectives

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• Identification and shortlisting of relevant, qualified agencies

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• Verification of experience, sector fit, and client credibility

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• Portfolio and case study review through a buyer-outcome lens

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• Management of RFI, RFP, pitch, and interview stages

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• Objective evaluation and scoring frameworks

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• Final selection guidance and onboarding support

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• Ongoing oversight to ensure performance stays on track

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The Outcome

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• A partner selected for fit, capability, and accountability

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• A brief that agencies can genuinely execute against

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• Clear expectations on performance, scope, and success metrics

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• Reduced risk, faster time-to-value, and better ROI

Hiring the wrong agency doesn’t just cost you money. It costs you time, energy, and momentum.

 

Avoid the noise. I'll heko yoiu appoint an agency partner with confidence, and ensure they deliver from day one.