About
Tight Lines
Clarity. Focus. Growth.
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When your marketing feels busy but lacks direction, Tight Lines steps in as your Fractional CMO or Interim Marketing Director, aligning strategy, people, and spend, so your efforts actually move your business forward.
Founder, Huw Waters, is a marketing consultant and B2B marketing expert based in Sussex, with over 20 years' experience devising and delivering comprehensive marketing, digital, and growth strategies and multi-channel plans and campaigns for global brands and marketing agencies.
Along the way, he's built high-performing teams from scratch, launched new brands, products, websites, tech stacks, and marketing channels, managed corporate communications, and written his fair share of copy - something which, as an ex-English teacher, he loves more than anything.
Huw has cut his cloth and walked the talk across all aspects of marketing at organisations including Panasonic, Motorola, British Airways, Whirlpool, Treasury Wine Estates, and Capita. He has also spent over a decade heading up B2B marketing activities for leading digital transformation, technology, and creative marketing agencies, Lab, Codehouse, and Paragon DCX.
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A fluent Japanese speaker and lover of languages, he's been a football coach for close to a decade, and is also a keen angler - hence the name of his marketing consultancy business, Tight Lines!​​
​Think of me as your seasoned guide in the vast ocean of B2B marketing. Just as anglers need to know the best spots, the right bait, and the perfect time to cast their lines, I dig deep into trends, customer behaviour, and the most effective strategies to reel in your target audience.
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​"Tight Lines" in my world isn't just an expression of good luck. It means success you can see and feel. It's about creating strong connections between your brand and your customers and clients, keeping them hooked and engaged. I'm not just casting lines and hoping for the best; I want to strategically position your brand to attract valuable new client and retain loyal customers.
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With my expertise and your vision, together we'll navigate the marketing waters to ensure your lines stay tight and the results come rolling in.
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Connect with Huw on LinkedIn or get in touch below!
Hi, I'm Huw
Founder of Tight Lines
I work with B2B brands across business and professional services, and marketing agencies, who need senior marketing expertise, without the cost or commitment of a full-time hire.
I bring calm, strategic leadership, and will help you build a marketing function that delivers.
I love working closely with ambitious teams for the long haul - helping you grow, evolve, and get real results from your marketing.
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How can I help you?
