1-Day Messaging Framework Workshop

Clarify your message. Align your team. Accelerate growth.

 

If your website undersells you, your sales decks feel inconsistent, or your team explains your offer in different ways, you don’t need more content. You need clarity.

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Our 1-Day Messaging Framework Workshop is a focused working session, designed to define how your business communicates its value - clearly, credibly and consistently - across marketing, sales and leadership.

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By the end of the day, the foundations are agreed. Within seven days, you receive a complete, documented messaging framework ready to deploy across your website, sales process, and campaigns.

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What this workshop delivers

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• A clear core narrative that explains who you are and why you exist

• A value proposition rooted in real customer needs

• Defined ideal customer profiles with pains, triggers and motivations

• A structured messaging hierarchy

• Meaningful differentiators backed by proof

• Credible proof points and customer stories

• A tone-of-voice guide

• A practical activation plan for website, sales, and campaigns

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This isn’t a theoretical brand exercise. It’s a working session that produces usable, commercial output.

 

Who it's for

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This workshop is designed for B2B organisations that need sharper commercial messaging, including:

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• Start-ups preparing for go-to-market

• Scale-ups looking to improve conversion and pipeline

• Agencies and consultancies repositioning their offer

• Leadership teams seeking internal alignment

• Established firms refreshing their proposition

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If revenue growth depends on how clearly you communicate value, this is built for you.

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How it works

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Pre-work (completed in advance)

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To ensure the day is productive, we complete:

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• A review of your website and sales materials

• Short leadership survey

• Competitor messaging review

• Collection of existing assets

• Customer conversations (optional)

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We arrive at the workshop informed and aligned.

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Early Morning - "Diagnosis"

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We establish a shared understanding:

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• Current perception and challenges

• Commercial objectives

• What customers care about most

• The problems you truly solve

• Emotional and commercial value drivers

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Late Morning - "Definition"

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We build the messaging foundations:

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• Core narrative

• Positioning statement

• Value proposition

• Problems solved

• Commercial and emotional benefits

• Reasons to believe

• Differentiators

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Afternoon - "Framework Design"

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We start to translate the morning's work into usable messaging:

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• Messaging hierarchy

• Persona-level messages

• Product or service messaging

• Industry variations

• Tone of voice

• Headline and tagline options

• Homepage and social examples

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What you receive (within seven days)

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• A full Go-to-Market Messaging Framework document (including industry context, positioning, personas, value proposition, proof points, competitive view, messaging hierarchy, and tone of voice)

• Defined audience and persona messaging

• Headline and tagline library

• Objection-handling guidance for sales teams

• Website and sales deck messaging recommendations

• Activation roadmap for campaigns and content

• Deliverables are structured, board-ready strategy documents - not workshop notes.

The framework becomes the single source of truth for marketing, sales, and leadership teams.

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Why Tight Lines

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You’re not hiring a brand agency. You’re working with a Fractional CMO who builds messaging to support go-to-market execution, pipeline growth and revenue outcomes.

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We’ve led positioning and messaging programmes for B2B start-ups, scale-ups, and consultancies across SaaS, technology, and professional services - translating complex offers into clear commercial stories.

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This workshop is designed to be fast, focused, and commercially-grounded.

 

Pricing

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1-Day Workshop + Full Messaging Framework = Fixed fee: £2,000

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A fixed price. Defined scope. Clear outcomes.

 

Next steps

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If your team needs:

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• A clearer value proposition

• Consistent sales and marketing messaging

• Stronger website conversion

• Better internal alignment

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Then this workshop will provide you with the ammunition and the reset you need.

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Fill in the form below and book your workshop today!