Marketing Strategy & Planning

Your roadmap to growth, grounded in insight and aligned to your goals.

 

Crafting a successful B2B marketing strategy and plan takes time and effort, but with my expertise and experience, honed over 20+ years, I can help you produce a B2B marketing strategy and B2B marketing plan that sets you apart from the competition and helps you achieve your business goals.

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Whether you're launching just starting out, scaling an existing business, or going through a re-brand due to M&A, your marketing strategy is the foundation. I work closely with founders and leadership teams to create strategies and plans that are data-informed, measurable, and built for success.

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What's included?

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• In-depth market, competitor, and customer analysis

• Clear definition of your value proposition

• Target audience segmentation and buyer persona development

• Brand positioning and messaging framework

• Content, campaign, and channel strategies

• Marketing OKRs and KPIs that align with business priorities

• Zero-based budgeting - build your budget from what’s needed, not what’s been done before

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​​No guesswork. Just a solid, actionable plan to drive awareness, engagement, and revenue.​​​​​