Marketing Strategy & Planning

Your roadmap to growth, grounded in insight and aligned to your goals.

Crafting a successful B2B marketing strategy and plan takes time and effort, but with my expertise and experience, honed over 20+ years, I can help you produce a B2B marketing strategy and B2B marketing plan that sets you apart from the competition and helps you achieve your business goals.

Whether you're launching just starting out, scaling an existing business, or going through a re-brand due to M&A, your marketing strategy is the foundation. I work closely with founders and leadership teams to create strategies and plans that are data-informed, measurable, and built for success.

What's included?

In-depth market, competitor, and customer analysis
Clear definition of your value proposition
Target audience segmentation and buyer persona development
Brand positioning and messaging framework
Content, campaign, and channel strategies
Marketing OKRs and KPIs that align with business priorities
Zero-based budgeting - build your budget from what’s needed, not what’s been done before

I defined and implemented a global brand architecture and visual identity refresh across a multi-brand consultancy, launching a new brand positioning, messaging framework, tone of voice, and design system aligned to commercial goals and audience segmentation. I re-shaped their GTM strategy and drove £6m in new business revenue beating target by over £1m, through delivery of multi-channel ABM, brand, and tactical campaigns.

No guesswork. Just a solid, actionable plan to drive awareness, engagement, and revenue.