Brand & Positioning Review

Get clarity on how your brand shows up - and why it matters..

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Is your messaging falling flat? Does your value proposition feel muddled? Or maybe you’ve outgrown the brand you started with.

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This is where a Brand & Positioning Review comes in. I’ll help you assess how your brand is perceived, how clearly it communicates your value, and how well it sets you apart in a crowded market.

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Think of it as a focused audit and workshop process designed to help your B2B business:

 

• Revisit your brand positioning

• Sharpen your value proposition

• Ensure consistency across messaging, visuals, and tone

• Align brand identity with business strategy and audience expectations

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Whether you're prepping for a rebrand, launching something new, or just feeling your brand has lost direction, this is a strategic tune-up that delivers clarity and confidence.

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What's included?​

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• Discovery + audit - I'll review your current brand identity, messaging, and competitive positioning, and benchmark it against best practice and what your market expects.

• Workshop with key stakeholders - together, we’ll unpack your business purpose, audience needs, market context, and unique strengths. I’ll lead a collaborative session to extract insights and uncover gaps.

• Competitor & market scan - I’ll assess how you compare to others in your space in terms of tone of voice, messaging hierarchy, brand expression, and overall impact.

• Brand positioning report - you’ll get a clear summary of where your brand stands today, insights into your audience, competitors, and messaging alignment. what’s working for you, what’s unclear, and where to focus, as well as a roadmap for where your brand needs to go next.

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I recently led a key strategic initiative to create and launch a new brand for a digital transformation agency to stand out in the market as a credible alternative to the major network agencies, including the decommissioning of 2 legacy brands, establishment of a new visual identity, proposition, customer personas, messaging framework, brand assets and guidelines, website, sales enablement materials, as well as management of all internal comms and employer brand initiatives.

 

My Brand & Positioning Review is perfect for B2B businesses ready to level up their presence, founders and leadership teams unsure if their messaging still reflects who they are, marketing teams looking to sharpen strategy before investing in campaigns or content, and agencies and scale-ups who need clearer brand guardrails.

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Let's make sure your brand is working as hard as your business is.​​​​​

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