How a Fractional Marketing Director Can Help Your Sussex Business Grow

Hiring a marketing leader is a big step. For many Sussex businesses, it’s also an expensive one.

That’s where the fractional marketing director model comes in - a flexible way to bring senior marketing expertise into your business part-time, giving you strategy, focus, and accountability without the full-time cost.

What a Fractional Marketing Director Actually Does

Think of it as renting experience, not just time.

A fractional marketing director (or fractional CMO) plugs into your business to:

• Build or reset your marketing strategy

• Align marketing and sales goals

• Lead your in-house or agency teams

• Improve measurement and reporting

• Drive efficiency across your tools and channels

You get the leadership and clarity of a senior hire, but only pay for the days you need.

Why It Works for Sussex Businesses

Sussex is home to a huge mix of businesses: from tech start-ups in Brighton and Gatwick, to engineering firms in Worthing, to consultancies serving clients across the South East.

What they share is ambition - and often, overstretched marketing.

Fractional support works because it bridges the gap between “doing” and “directing.”

You might have a capable team but no strategic lead.

You might rely on agencies but struggle to hold them accountable.

You might have strong sales but poor marketing integration.

A part-time marketing director solves those problems - leading strategy, not just managing tasks.

The Commercial Case for Fractional Marketing Support

According to the UK Marketing Week / MiQ 2024 Benchmark, over 60% of UK SMEs say they lack senior marketing leadership, yet still spend thousands per month on fragmented activity.

A fractional director brings:

• Clarity – You know what’s working and what’s not.

• Alignment – Everyone’s rowing in the same direction.

• Efficiency – Less waste, better use of budget.

• Momentum – A roadmap that actually drives growth.

When to Hire One

You don’t need a crisis - just a crossroads.

You’re scaling or launching a new product.

Your agency work feels disconnected from your strategy.

Your team’s busy but progress is unclear.

If that sounds familiar, it’s time for structured leadership - not more tactics.

How Tight Lines Helps

Through quick-win services like Fresh Start, Smart Spend, and Traction Plan, I help Sussex businesses refocus their marketing, reduce waste, and build systems for growth.

You get senior-level direction and an actionable plan that your team can execute - all without the overhead of a full-time hire.

If you’re a Sussex business scaling or restructuring, I can help you get the most from your marketing. Let’s have a conversation!