Smart Spend

You’re spending on marketing. You should be getting more back.

You’re already investing in marketing. The issue is knowing what’s actually delivering.

Smart Spend is about cutting waste, improving return, and making your budget work harder.

What this is

I’ll review where your budget is going, how your channels are performing, and how your team and agencies are structured.

Then we make clear decisions on what to keep, what to cut, and where to refocus.

What we’ll look at

how your marketing budget is being used
which channels are delivering (and which aren’t)
where spend is being wasted or duplicated
how your team and agencies are resourced

What you leave with

a clear view of where your budget is working
what’s underperforming or unnecessary
how to reallocate spend for better results
a more focused, efficient set-up

When this is a good fit

rising costs without clear return
pressure from leadership or finance
preparing for budget planning
need to do more with the same (or less)

Format

4 days over 2–3 weeks
Fee: £3,500

If you’re spending money on marketing and not seeing enough back, this will help you fix it.

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Hi, I'm Huw

Fractional CMO

I work with B2B companies and agencies across Sussex and beyond who feel their marketing isn’t delivering what it should.

I provide senior marketing leadership on a flexible basis, helping you focus on what works, fix what doesn’t, and get more business from your marketing.

I don’t just set direction and step away. I stay involved - working with your team, your agencies, and your activity - to make sure things actually move and deliver.

How can I help you?

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