Hi, I'm Huw. A Fractional CMO.
I step in when marketing isn’t delivering what you need.
In most case, it looks something like this:
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Activity everywhere, results nowhere
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Leads coming in, but not the right ones
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Agencies doing stuff without impact
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A website that looks fine but doesn’t convert
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Sales blaming marketing, marketing blaming sales
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Thoughts of “We should be growing faster than this”
That’s what I fix.
That might mean tweaking your positioning, sharpening your message, cutting what isn’t working, and getting everything pulling in the same direction..
My aim is simple - marketing that drives business now and strengthens your brand over time.
Fractional CMO & B2B Marketing Support
I work with founders, CEOs, and agency owners when they don’t have a marketing function, or when their marketing isn’t delivering - turning it into something that brings in more business.
Fix What’s Not Working
When something feels off, but you can’t quite see why.
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digging into what’s actually happening across your marketing
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working out where things are breaking down
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identifying what to fix, and what to stop
You suddenly get a clear view of what needs to change.
Build The Foundations
When you need your marketing to actually hold together.
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getting clear on how you’re positioned, and what sets you apart
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sharpening how you talk about what you do and what you offer
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setting a focused plan you can actually follow
You'll start to see everything working together, not in isolation.
Run Your Marketing
When you need someone to lead your marketing day-to-day.
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aligning, mentoring, and managing your team and agencies
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making sure work turns into results, not just activity
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setting clear direction and priorities
Your marketing becomes consistent and commercially-focused.
The Fractional CMO Blog
Practical thinking on B2B growth, fractional leadership, agency marketing, and Japan market entry.
