Agency Marketing Support

Tight Lines founder, Huw Waters, has worked as the head of marketing for digital transformation, marketing, and creative agencies for over a decade, helping them to build awareness and drive demand, securing millions in new client revenue. We'll help you stand out in the competitive marketing agency landscape.

 

You can hire Huw on a Fractional CMO basis to work on absolutely any element of agency marketing, including:

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Strategy & Planning

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I'll craft a winning marketing strategy and comprehensive marketing plan to showcase your work, drive demand for your services, and build your name in the market. Whether your budget is in the tens of thousands or more, I'll deliver a strategy and plan that over-delivers in terms of return.

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For leading marketing agency and consultancy, Paragon DCX, I delivered a marketing strategy and annual marketing plan and activity to successfully support a new business revenue target of £6 million and overall revenue target of £30 million across UK, Europe, and USA.

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Demand Gen & Content Marketing

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I'll help you elevate your brand's online presence through targeted demand generation and content marketing campaigns. From research reports and compelling storytelling to targeted campaigns, I'll conduct content audits, gap analysis, and competitor analysis to identify critical gaps, and then help you deliver content that captivates and converts.

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For digital experience agency, Codehouse, I increased online share of voice by 34% and organic website traffic by 161% through strategic inbound content marketing and demand generation efforts, helping to deliver over £10 million in new client projects and annual contracts, increasing percentage of revenue from new clients sourced by marketing campaigns from 6% to 27%, at an ROI of 1:56.​​​

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Copywriting & Comms

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Need a press release written? Want to churn out a blog article every week or every month? Looking to raise the profile of senior management in the market? Or maybe you just need someone to manage your social media channels? Whatever your copy or comms desire, I can help.

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For leading independent digital marketing agency, Lab, I identified, wrote, and distributed all press releases and strategic PR announcements, and managed and maintained journalist relationships with trade media, including The Drum, Marketing Week, and Brand Republic, and delivered PR and media activity to drive brand awareness and thought leadership in target industries, including Harpers Wines & Spirits and B2B Marketing - leading to a significant increase in awareness and consideration.

Event Management

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Whether you want to host your own event or webinar or sponsor a third-party one, I'll help you deliver the content, the speakers, the timelines, and bums on seats. I've successfully managed and hosted hundreds of thought leadership events and webinars for agencies, and board-level speaking opportunities for agency leadership.

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For digital marketing agency, Lab, I delivered the UK’s first ever event dedicated to drones changing people’s lives, Drones for Good, which was attended by over 300 people across TV, governmental bodies, and charities.

 

Your next agency Head of Marketing?

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Need interim marketing agency support? Need a short-term head of marketing? I can help.

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For over a decade, I've helped some of the UK's leading agencies become bigger, better, stronger, and more famous. I'd love to help you, too.