Nutravita - leading health brand

Context

Nutravita is a UK-based supplements brand offering natural, UK-made products. While the company had gained traction on Amazon, direct sales through its own Shopify-powered ecommerce site were underperforming. With just a handful of products available online and limited visibility in search, Nutravita wanted to strengthen its brand presence and grow direct-to-consumer sales.

Challenge

Despite a strong product range, Nutravita’s website was generating very low sales and attracting minimal traffic. Key issues included:

Poor search engine indexing, meaning the site was almost invisible on Google.
Lack of trust signals, such as testimonials, policies, and clear returns information.
Negative third-party reviews ranking highly in search results.
No paid media activity to drive traffic or compete in a crowded market.

Action

Tight Lines conducted a full digital review and created a step-by-step plan to grow Nutravita’s online presence. Key actions included:

Website optimisation – improved product copy, clearer USPs, better homepage structure, legal compliance (Ts&Cs, privacy notice, returns).
Search strategy – fixing metadata, ensuring indexing, and creating SEO-friendly content through a consistent blog.
Conversion improvements – introducing testimonials, optimising pricing display, and cross-selling products.
Brand building & trust – recommendations for customer video reviews, PR to address negative press, and influencer outreach.
Growth tactics – competitions and email capture for customer acquisition, plus PPC campaigns and Google Shopping setup to drive traffic.

Impact

The project provided Nutravita with a clear digital roadmap to shift from Amazon-dependence to a stronger direct-to-consumer model. The strategy set the foundation for:

Increased website visibility in search results.
Higher consumer trust and stronger brand credibility.
Improved conversion rates from existing traffic.
Scalable growth through PPC, Google Shopping, and content marketing.

By addressing both immediate fixes and long-term growth levers, we gave Nutravita the tools and strategy to build a sustainable ecommerce business alongside its Amazon channel.

"Huw helped us devise digital strategies for a number of our brands. His knowledge of this space and ability to communicate information is unparalleled. We have a clear, defined process that we roll out when launching a new brand.”

- Arash Peyami, CEO & Founder, Nutravita