Nutravita - leading health brand

Context & Challenge

Nutravita is a UK-based supplements brand producing natural, UK-made products. The business had achieved solid traction on Amazon, but direct-to-consumer sales through its Shopify website were significantly underperforming.

The leadership team recognised the commercial risk of over-reliance on a single marketplace. They wanted to strengthen brand presence, build direct customer relationships, and grow owned-channel revenue. However, with a small product range online, minimal search visibility, and limited trust signals on-site, the website was failing to attract or convert meaningful traffic.

In short, Nutravita had strong products, but an ecommerce channel that was not yet working as a growth engine.

Decision & Approach

Initial options included increasing paid spend to drive traffic quickly, or expanding product range online. However, it became clear that adding traffic or products without fixing the underlying digital foundations would simply scale inefficiency.

Instead, we agreed to build a structured roadmap that would:

Make the website discoverable in search

Increase on-site trust and credibility

Improve conversion from existing and future traffic

Create a scalable model for long-term DTC growth

This approach balanced immediate commercial fixes with longer-term brand and acquisition strategy.

Execution

We began with a full digital and ecommerce review, identifying barriers across visibility, trust, and conversion. Key execution areas included:

Website & Conversion Optimisation

Improved product and homepage copy to clarify USPs
Clearer pricing and cross-sell structure
Introduction of testimonials and customer proof
Implementation of returns policies, privacy notices, and Ts&Cs to strengthen trust

Search & Content Strategy

Fixing metadata and indexing issues that left the site almost invisible on Google
Defining a keyword and content plan
Introducing a consistent blog strategy to build organic visibility over time

Brand Credibility & Reputation

Recommendations for customer video reviews
PR activity to counter negative third-party search results
Influencer outreach to build external validation

Growth & Acquisition Tactics

Competitions and email capture to build owned audiences
PPC and Google Shopping setup to compete in a crowded category
A phased acquisition roadmap aligned to budget and ROI expectations

Rather than isolated tactics, Nutravita received a connected digital growth plan designed to move the business from platform dependence to owned-channel strength.

Outcomes & Impact

By the end of the engagement, Nutravita had:

A clear digital roadmap for DTC growth

A website structured to earn trust and convert visitors

A search strategy to improve long-term discoverability

Acquisition tactics ready to drive scalable traffic

A defined path away from reliance on Amazon alone

The foundations were in place to:

Increase website visibility in search results

Strengthen brand credibility with consumers

Improve conversion from existing traffic

Build predictable growth through PPC, Google Shopping, and content marketing

Nutravita is now positioned to scale paid acquisition, expand content reach, and grow direct-to-consumer revenue alongside its Amazon presence - with a digital foundation designed for sustainable growth.

"Huw helped us devise digital strategies for a number of our brands. His knowledge of this space and ability to communicate information is unparalleled. We have a clear, defined process that we roll out when launching a new brand.”

- Arash Peyami, CEO & Founder, Nutravita

From Launch to Pipeline in 16 Weeks

How I built a commercial and marketing engine from scratch in 4 months - taking Soho Sampling from zero pipeline to 5 active opportunities with leading FMCG brands.