If you run a small or mid-sized business, you’ve probably felt this frustration. You hire an agency. The work looks good. The reports seem positive. But sales? Pipeline? Revenue? They barely move. And then you wonder: “Are we with the wrong agency?” Sometimes, yes. But most of the time, the problem isn’t the agency - it’s the lack of focus, leadership, or structure around them. This is one of the most common issues I diagnose as a Fractional CMO and marketing consultant for

Every strong client-agency relationship starts with good intentions - collaboration, creativity, growth. But somewhere between the brief, the budget, and the board report, things can drift. It’s rarely one big thing that breaks the relationship. More often, it’s a gradual erosion of clarity and trust: missed KPIs, vague reporting, or creative that feels increasingly disconnected from the business. If any of this sounds familiar, it might be time to step back and review the pa

Hiring or reviewing a marketing agency shouldn’t feel like a gamble - but too often, it does. Brands rush the process, fall for great chemistry over clear strategy, or skip the hard work of defining success. The result? Misalignment, wasted budget, and frustration on both sides. That’s where an agency review consultant comes in - an independent partner who ensures the process is structured, transparent, and built to last. Someone who can hook you the right agency. Why Agency

Choosing the right agency can feel like trying to find a needle in a haystack. You want someone who gets your vision, fits your culture, and can deliver results without breaking the bank. But with so many options and variables, where do you even start? Don’t worry - I’ve been there, and I’m here to walk you through the twists and turns of this journey. Let’s dive into the nitty-gritty of navigating the challenges in choosing an agency, so you can make a confident, informed de

For many B2B businesses, marketing agencies are essential partners. They provide specialist expertise, extra hands on deck, and fresh ideas. But if you’ve ever worked with an agency and felt disappointed with the results, you’re not alone. The truth is, most failed agency relationships don’t fall apart because of poor talent. They fail because of misaligned expectations, weak briefing, and lack of oversight. Here’s how to avoid the common traps. The Hidden Cost of Getting It

Hiring the wrong agency doesn’t just cost you money. It costs you time, energy, and momentum. It usually starts with good intentions. You’re busy, your marketing team is stretched , and you know you need support. So, you hire a marketing agency. Fast-forward three months, and instead of celebrating results, you’re still explaining what success looks like. Sound familiar? I’ve seen it happen more times than I can count. And here’s the important part: it’s rarely because the ag