Sussex is an interesting place to run a business. There’s a strong mix of established professional services firms, growing technology companies, creative and marketing agencies, manufacturing, healthcare, education and ambitious SMEs. Many have national or international reach. Yet they’re rooted in a region where reputation, networks, and local visibility still matter. For years, many Sussex businesses have grown through relationships, word of mouth and founder-led selling. T

Hiring a marketing leader is a big step. For many Sussex businesses, it’s also an expensive one. That’s where the Fractional CMO model comes in - a flexible way to bring senior marketing expertise into your business part-time, giving you strategy, focus, and accountability without the full-time cost. What a Fractional CMO Actually Does Think of it as renting experience, not just time. A Fractional CMO (or Fractional Marketing Director) plugs into your business to: Build or

If you’re running a business in Sussex - whether it’s a growing consultancy in Brighton, a B2B services firm in Crawley, or a manufacturer in Chichester - chances are marketing isn’t your only job. You’re balancing delivery, finance, and operations, and marketing often slips down the list. But when growth stalls or leads dry up, the first question is: where do you actually start? Over the last few years, I’ve worked with local founders and leadership teams who share the same

If you’re running a business, you’ve probably felt this at some point: Marketing is happening, but results aren’t. Campaigns are being delivered, but growth feels flat. Your team is working hard, but you’re not sure they're working smart. This is what I call “ marketing drift .” And when it happens, throwing more money, tools, or agencies at the problem rarely fixes it. Sometimes, what’s needed is a reset - a chance to step back, review what’s working (and what isn’t), and ch

Every business leader faces the same question: “ Are we getting the most from our marketing spend? ” For many Sussex SMEs, the honest answer is no. It’s not that marketing isn’t happening - in fact, most companies are busier than ever. Money goes into Google Ads, LinkedIn campaigns, content production, events, tools, and agencies. But the results often feel disappointing, unclear, or inconsistent. The problem isn’t necessarily the amount being spent. It’s how it’s being spent

Running a small or mid-sized business in Sussex is a balancing act. You need to win customers, keep them loyal, and stay ahead of competitors - all while managing day-to-day operations. Marketing is at the heart of that challenge. Done well, it can fuel growth and build reputation. Done badly, it drains budget and time without delivering results. For many Sussex SMEs, the problem isn’t knowing marketing is important, it’s having the right expertise and leadership to make it w